If you want a super-potent protein that contains no bodyfat- promoting carbohydrates or fats, insist on ZERO CARB® PROTEIN!
ZERO CARB® PROTEIN: The most consistent and effective way to lose weight and unwanted bodyfat is by consuming a high protein/low carbohydrate diet (with moderate dietary fat intake). This is primarily due to the fact that protein has a spectacular three-phase assault on bodyfat: 1) protein causes the body to release a hormone that frees up stored body fat to be used as energy called glucagon, 2) protein builds muscle tissue and fat is burned inside of the muscle cell; consequently, more muscle equals greater fat burning capacity, and 3) to digest protein, the body has to expend a great deal of heat; this process is called the "thermic effect" of protein and results in the body burning additional calories even at rest.
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